![]() The channel has seen some very high numbers with its earlier kids programmes like ‘Son Pari’ on the slot. We don’t want to leave any group unaddressed and hence, you will see these kinds of initiatives.” Nonetheless, our duty is to keep offering the variations to the audience. The 8.00 pm slot has become a lot more competitive than it was, which perhaps is the case with almost all time bands. When asked about the outgoing show, Segal said, “Pyaar Ke Do Naam…” was always designed as finite show and wasn’t meant to have a storyline that could be pulled on. The story line is on the lines of Ramayana, of good versus evil, and we see it pulling all members of the family.” He said, “It is a high energy, high emotion show. The show launches on Octoand will be aired Monday to Thursday in the 8:00 pm band.ĭeepak Segal, EVP, Content and Communication, STAR Entertainment, informed that even as the core TG of the show would be the 4-18 age group, it would be addressing the entire family. The new property is called ‘Antariksh – Ek Amar Katha’ and will use the tagline ‘Jise chhote bhool na payenge, bade sada dohrayenge’. With the Rajshri Production’s show ‘Pyaar Ke Do Naam – Ek Radha Ek Shyaam’ nearing its climax, the channel has decided to focus on kids with its new offering. STAR Plus is continuing with its experimenting ways.
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June 2023
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